Successful social media engagement doesn’t happen overnight. Until you start producing some consistent and organic interaction, it’s exciting to notice any fan page activity at all.
“Three people Liked my post. YESS!”
But if you plan to post a separate status update, tweet and Instagram picture of everything you can think of, you may want to slow down.
Bombarding your current fans’ newsfeeds with an overhaul of rubbish may case them to Unlike your page and Unfollow you. The goal is to keep your fans and hopefully gain some new ones!
Below are some ways to increase social media engagement with your fans in a more effective manner.
1. Ask Questions
Calls to action are particularly important if you want to increase your social media engagement. Asking questions is a great way to start interacting with your online audience.
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Social media engagement is a two-way street.
If customers are taking the time to communicate with you, it’s crucial to show them that you value their time and opinions by responding back in a timely manner.
3. Stay Current
Stay current on topics your target audience may find interesting and find fun ways to tie them into your business.
For example, if you’re promoting a toy company, take advantage of the box office. Iron Man 3 hit US theaters on May 3 and garnered a whopping $175.3 million during its opening weekend.
Post a picture of your selection of Marvel toys and ask, “Who’s your favorite Avenger?”
It’s always good to add fun topics to your page to keep fans visiting.
Utilize these tips to gain a better relationship with your customers. Let us know if you’ve noticed an increase in your company’s social media engagement!
Got more social media tips? Share with us in the comments below!