Competition levels are high in the nail care business niche. But you need not let competition frighten you. We say, look at it as a challenge. After all, you are the best of the best and many of your clients will testify to that fact. But you do need to get more nail salon customers, and we are going to provide 10 ironclad steps to do so. If you follow these steps, you WILL get more nail salon customers. Read more on 10 Ironclad Steps on How to Get More Nail Salon Customers…

As you are out in public, take a moment away from your smartphone and study the other people around you.   What are they doing?   You will probably notice at least 70% of those people on their smartphones or tablet. And of that 70%, I would predict 50% are looking at Facebook. Read more on How to Reach Your Target Audience on Facebook & Sell Way, Way More…

  Groupon Merchant Reviews: Should A Small Business Run Groupon Deals or Not?   If you poll buyers, an overwhelming amount of them will tell you they love Groupon.   Read more on Groupon Merchant Reviews: Should A Small Business Run Groupon Deals or Not?…

The news came toward the end of 2016: Groupon buys LivingSocial. When asked how much they paid for their primary competitor in the early days of daily deals, Groupon just said that it was not a material amount. Read more on Groupon Buys LivingSocial. What The Acquisition Means to You…

One of the biggest challenges social media marketers face is measuring ROI. While there are tons of metrics that you can use to gauge performance such as page fans, “likes” on posts, and other vanity metrics, it gets a bit trickier when you’re trying to define sales attribution and social media referrals. Like social media strategies, there really isn’t a one-size fits all way to measure ROI, but here are 5 steps that will help you understand what to look at when you’re trying to figure out how effective your social media efforts are in helping you towards reaching your broader marketing goals. Read more on Measuring Your Social Media ROI…

Business owners often have so many things to juggle when it comes to day to day business operations. Throw in a social media plan and it’s easy to feel overwhelmed. The team here at Vionic has put together a short social media checklist to help you streamline your social media efforts and give you the confidence that you can, in fact, benefit from all that social media has to offer your business. Read more on The Social Media Checklist…

You’ve got a business, a marketing plan, and clear business objectives. Now you need to add a social media strategy into the mix. Not sure where to start? We’re going to break down some simple steps to help you implement a rockstar social media plan. Read more on Create a Social Media Plan in 5 Steps…

Are you an entrepreneur looking for motivation, inspiration, or perhaps ideas and strategies on how to better run your business? Check out our list of 5 books that will help you establish actionable steps in improving every aspect of your professional life from leadership advice to turning your ideas into realities. Read more on 5 Books Every Business Owner Should Read…

When it comes to your social media marketing efforts, it’s important to understand the difference between organic and paid social as well as how having a strategy for both can help you achieve your business objectives. Recent research from Smart Insights reports that Facebook alone has over 1,870 million active users and is still dominating the social media landscape in nearly all measurable categories. The statistics make it hard to justify not including social in your marketing strategy— the question now is how best to use your time and your marketing budget to leverage this vast audience of potential customers.  Read more on Organic vs. Paid Social Media Marketing…

These days, social media is an invaluable must-have for growing your business. The opportunities for increasing brand awareness through strategic social campaigns are boundless, especially if you are taking the steps to ensure your message is hitting the right audience through appropriate channels. Business owners need to be focusing on creating an engaging online presence but often times get lost in the details. However, below are four questions to ask yourself when it comes to promoting your business through social media. Read more on 4 Considerations When Promoting Your Business on Social…