Applewood KIA utilized Vionic’s Deal Maker Pro to actively engage with Facebook fans in order to create more brand awareness and broaden online outreach.Download Case Study
To create a more engaging Facebook fan page to reach potential customers.
Ran a weeklong contest using Vionic’s Deal Maker Pro.
All within 7 days.
The Applewood Group, a dominant player with the KIA Brand across British Columbia, is comprised of 4 quality dealerships in Surrey and Langley.
Applewood KIA wanted to find a way to reach out to its audience and in turn, increase engagement on social media.
Applewood KIA utilized Deal Maker Pro to create a contest relevant to its space. Being in the automotive industry, a great way to reach out to potential customers was to offer a contest prize that could appeal to everyone. The Applewood KIA prize was a $500 gas card.
To enter, Facebook users had to “Guess the Goals” for the NHL hockey game on Wednesday, October 30, 2013: Detroit Red Wings vs. Vancouver Canucks.
This call to action for a $500 gas card gave an incentive to comment, enter and interact.
Contest Start Date: Oct. 24, 2013
Contest End Date: Oct. 30, 2013
Contest Entries: 493
Applewood KIA was able to increase its Facebook fan page activity in just 7 days.