APPLEWOOD KIA

 

Engage Your Facebook Fans. Drive Results.

Applewood KIA utilized Vionic’s Deal Maker Pro to actively engage with Facebook fans in order to create more brand awareness and broaden online outreach.

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GOAL

To create a more engaging Facebook fan page to reach potential customers.

SOLUTION

Ran a weeklong contest using Vionic’s Deal Maker Pro.

RESULTS

+493

Entries

+47.9%

Likes

+8088%

Engagement

All within 7 days.

How Did Applewood Kia Do It?

Quick Background

The Applewood Group, a dominant player with the KIA Brand across British Columbia, is comprised of 4 quality dealerships in Surrey and Langley.

kia applewood logo

Goal

Applewood KIA wanted to find a way to reach out to its audience and in turn, increase engagement on social media.

Solution

Applewood KIA utilized Deal Maker Pro to create a contest relevant to its space. Being in the automotive industry, a great way to reach out to potential customers was to offer a contest prize that could appeal to everyone. The Applewood KIA prize was a $500 gas card.

To enter, Facebook users had to “Guess the Goals” for the NHL hockey game on Wednesday, October 30, 2013: Detroit Red Wings vs. Vancouver Canucks.

This call to action for a $500 gas card gave an incentive to comment, enter and interact.

kia applewood campaign

BEFORE

Contest Start Date: Oct. 24, 2013

1,104

Page Likes

9

Page Engagement

2

Post Comments
(avg.)

4

Post Likes
(avg.)

AFTER

Contest End Date: Oct. 30, 2013

1,633

Page Likes

728

Page Engagement

239

Contest Comments

163

Post Likes
(avg.)

Contest Entries: 493

Applewood KIA was able to increase its Facebook fan page activity in just 7 days.

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