THE GAME BY RONALDO

 

A Contest to Win from the World Cup

The GAME by Ronaldo utilized Vionic’s Deal Maker Pro to join in on the World Cup festivities by engaging with Facebook fanatics to actively increase likes.

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GOAL

To run a time-sensitive marketing campaign to align with the World Cup.

SOLUTION

Create a customized Sweepstakes on Facebook using Vionic’s Deal Maker Pro.

RESULTS

29 Days

Campaign Duration

6,536

Total Entries

+17,000

New Fans

#20

Ranking for Top Posts in Page's History

How Did The GAME by Ronaldo Do It?

Quick Background

The GAME by Ronaldo is the first global crowdsourced football competition directly aimed at 270 million footballers globally (according to FIFA). Players are ready to experience a truly revolutionary competition. The GAME allows Teams to challenge and be challenged by other participating Teams from all over the world.

the game by ronaldo logo

Goal

With the 2014 World Cup trending, The GAME by Ronaldo wanted to seize the opportunity to gain new fans and boost engagement on Facebook.

Solution

The GAME by Ronaldo created a Facebook Sweepstakes using Vionic’s Deal Maker Pro application. The campaign offered fans the opportunity to win a World Cup ball and National Team jersey, both signed by Cristiano Ronaldo himself, in addition to a full National Team Home Kit (jersey, shorts and socks).

To enter the contest, Facebook users had to:

  1. Like The GAME by Ronaldo Page
  2. Enter Name
  3. Enter Email
the game by ronaldo social media

BEFORE

Started: August 9, 2014

0

Entries

19,600

Page Engagement

AFTER

Ended: August 19, 2014

5,129

Entries

41,800

Page Engagement

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