Kiwilimón

 

Cooking Community Asks Facebook What’s For Dinner

Spanish-based cooking community, Kiwilimon, was the talk of the town when they used Vionic’s Deal Maker Pro on Facebook.

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GOAL

To generate a more engaging Facebook Page and grow their fanbase.

SOLUTION

Create a customized Poll on Facebook using Vionic’s Deal Maker Pro.

RESULTS

8 Days

Campaign Duration

3,098

New Fans

224

Entries

How Did Kiwilimón Do It?

Quick Background

Kiwilimón is a Spanish language web community featuring recipes of people passionate about cooking. It is a place for people to share recipes, ideas, tips, and ask questions about food. With over 3 million users and thousands of recipes, Kiwilimon is the #1 cooking community specializing in Mexican recipes.

kiwilimon logo

Goal

Kiwilimon wanted to seek Facebook Fan feedback while simultaneously growing their fanbase.

Solution

Kiwilimon created a Facebook Poll using Vionic’s Deal Maker Pro application. The campaign offered fans the opportunity to vote for which recipe they wanted to see made into a video tutorial.

To vote in the Poll, Facebook users had to:

  1. Like the Kiwilimon Facebook Page.
  2. Vote on 1 out of 4 recipes

To entice voting, Kiwilimon kept their promotion ripe using Facebook’s ‘Pinned Post’ feature.

After 9 Days and 224 votes cast, Vionic’s Deal Maker Pro helped Kiwilimon gain over 3,000 new fans!

kiwilimon recipe foods

BEFORE

Started: August 11, 2014

0

Votes Cast

185,522

Fans

19,200

Page Engagement

AFTER

Ended: August 18, 2014

224

Votes Cast

188,620

Fans

21,200

Page Engagement

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