To run a time-sensitive marketing campaign to create a more engaging Facebook Page and reach potential customers.
Create a customized Sweepstakes on Facebook using Vionic’s Deal Maker Pro.
Victoria Lanz is a Model and DJ from Caracas, Venezuela. She promotes herself and her music with appearances and performances across the country.
Victoria Lanz wanted to find a new way to reach potential customers and get her brand buzzing on Facebook.
Victoria Lanz created a Facebook Sweepstakes using Vionic’s Deal Maker Pro application. The campaign offered fans the opportunity to win a CD & Poster, both signed by Victoria Lanz herself.
To enter the contest, Facebook users had to:
Over the course of 10 days, Victoria selected 4 winners per day (40 winners total) and interacted with fans on Facebook to amp up excitement for the sweepstakes.
With 5,129 entries, Vionic’s Deal Maker Pro helped Victoria Lanz’ Facebook Page garner major attention as she was discussed over 22,200 times over the course of 10 Days!
Started: August 11, 2014
Ended: August 18, 2014