VICTORIA LANZ

 

Pumping Up The Volume on Facebook

Model and DJ, Victoria Lanz, was the talk of the town when she used Vionic’s Deal Maker Pro on Facebook.

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GOAL

To run a time-sensitive marketing campaign to create a more engaging Facebook Page and reach potential customers.

SOLUTION

Create a customized Sweepstakes on Facebook using Vionic’s Deal Maker Pro.

RESULTS

10 Days

Campaign Duration

5,129

Total Entries

+200%

Engagement
(Talked About)

How Did Victoria Lanz Do It?

Quick Background

Victoria Lanz is a Model and DJ from Caracas, Venezuela. She promotes herself and her music with appearances and performances across the country.

victoria lanz logo

Goal

Victoria Lanz wanted to find a new way to reach potential customers and get her brand buzzing on Facebook.

Solution

Victoria Lanz created a Facebook Sweepstakes using Vionic’s Deal Maker Pro application. The campaign offered fans the opportunity to win a CD & Poster, both signed by Victoria Lanz herself.

To enter the contest, Facebook users had to:

  1. Like Victoria Lanz's Page
  2. Enter Their Name
  3. Enter Their Email

Over the course of 10 days, Victoria selected 4 winners per day (40 winners total) and interacted with fans on Facebook to amp up excitement for the sweepstakes.

With 5,129 entries, Vionic’s Deal Maker Pro helped Victoria Lanz’ Facebook Page garner major attention as she was discussed over 22,200 times over the course of 10 Days!

victoria lanz cd

BEFORE

Started: August 11, 2014

0

Entries

19,600

Page Engagement

AFTER

Ended: August 18, 2014

5,129

Entries

41,800

Page Engagement

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